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THE ROLE OF PACKAGING IN THE CONTEXT OF ADVERTISING


SECTION FOUR
4.1   CONCLUSION
        Haven critically examined the various conceptual issues on packaging and advertisement, the relevance of packaging in advertising is summensed as follows:
        Firstly, packaging and advertising are inextricably intertwined, they have defacto interface, any act of advertising without packaging variable is futile, its goal will never be realized.
        Secondly, package is one veritable means of actualizing the objective of advertising because packaging enhances the efficiency of advertisement.
        Packaging has a great deal in every product of company. Regard and attention should be given to packaging, as it is a medium through which product brand images and design is been protected and there by enhancing the market value and sales promotion of the product.
        It is been used more often as a method of communicating product value. This has resulted in increase frequency of package redesigned over the last few year as companies strive to keep the brand image alive. Against the back drop of various challenges affecting packaging in Nigeria, I recommend that commercial enterprise, and public institution must strengthen their packaging outfit in order to boost the capacity of their advertising strategies.

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